The Melissa & Doug Mission
To ignite imagination and a sense of wonder in all children so they can discover themselves, their passions, and their purpose
There was a time when childhood offered the space and freedom for children to explore their world.
To be curious. To be creative. To be bold. To be bored. To just... be.
Today, our children use their imaginations less than ever. That's why Melissa & Doug are committed to making products that inspire open-ended thinking.
It’s part of their bigger vision to Take Back Childhood. Because by giving children a true childhood, we give them a path to realizing their full potential!